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ZITIMATA EPIKINONIAS (COMMUNICATION ISSUES) | 20th-21st ISSUE

 
ABSTRACTS

Volume 10, Number 20/21 (2015)

A publication of the Faculty of Communication & Media Studies and the University Research Institute of Applied Communication National and Kapodistrian University of Athens

 

ABSTRACTS

POLITICAL ADVERTISING IN THE GREEK GENERAL ELECTIONS OF 2015: THE SPOTS OF NEW DEMOCRACY AND SYRIZA
URSULA CASSAVETES, STYLIANOS PAPATHANASSOPOULOS

It is argued that political advertising has become extremely important for the construction of the image of political parties and their leaders. This article attempts to analyze and compare the political spots of New Democracy and Syriza in the subsequent general elections of 2015 (January and September). It is argued that the two leading parties used the traditional techniques of commercial advertising, in some cases in a more creative way, and in some other cases with a lack of imagination and boldness. In the pollispots of both parties, there were some negative spots, while the figure of the leader was eventually dominant.

 

THE SOCIAL MEDIA AND THE GREEK GENERAL ELECTIONS OF JANUARY 2015
MARIA XENOFONTOS, IOULIA DAGA

The purpose of this research is to identify the motives and the uses of the social media during the Greek National election’s campaign (25thJanuary, 2015) through content analysis. The article uses data from status updates published on the official accounts of the two major parties (Nea Dimokratia & SYRIZA) and their leaders, on Facebook and Twitter. The findings show that marketing was the primary motive of campaigning through social media, following by the mobilization of voters. Social media have been used more by opposition party in terms of updates frequency. Furthermore, SYRIZA appeared to adapt more than the incumbent party its strategy to the social media attributes, taking advantage of the interactivity and issue targeting. Concerning the content, issues were dominated over images. Images have been mainly focused on parties, while personalization elements were not applied. Twitter was mostly used to promote political positions and attacks, while Facebook was used for building party and leader images.

 

TV NEWS AND THE GENERAL ELECTIONS OF 2015
ILIANA GIANNOULI, ACHILLEAS KARADIMITRIOU

TThis paper presents the results of a research which aims to investigate the TV coverage of the Greek General Elections which took place in 2015 (January and September). The research uses as unit of analysis main TV news bulletins of the three major nationwide Greek channels (ANT1, MEGA, and ALPHA). In particular, the research focuses on three main pillars: a) the emergence of political figures and parties, which managed to gather the greatest part of the television coverage, b) the key issues of news bulletins’ daily agenda over the two election periods and c) the interpretative schemes and tactics used on news coverage with regard to the electoral process in general. The research, by analyzing comparatively the messages and representations of the election campaigns, as presented by the television journalism, tries to identify similarities and differences with regard to journalistic frameworks and approaches adopted by the television political news. The research results show the impact of television’s commercialization in campaigns’ coverage and demonstrate the intense personalization and dramatization of the domestic political scene.

 

FEAR AND UNCERTAINTY: GREEK ELECTIONS IN INTERNATIONAL MEDIA
ROY PANAGIOTOPOULOU

This paper describes the main narration topics of the election campaigning as presented by the international press as well as it analyzes the political propaganda frames used by the international press during and after the national elections of 2012 and 2015. Using the propaganda approach as manipulation of citizens’ attitudes and stances, this paper attempts to demonstrate the new role of international media as a watchdog of the financial capital in times of crisis. The dimensions of the arguments used during the election campaigning were specified through framing construction. More specifically, the paper discusses the frames of fear regarding Eurozone’s future and the euro, the role of Greece which with her decisions causes economic chaos in Europe and in the global economy and Grexit as a fatal neologism. EU state interdependence raises the feeling of uncertainty and fear among ordinary citizens and at the same time in the economic and political elites. Manipulation of fear and uncertainty, continuous scaremongering and psychological pressure became essential factors for the implementation of a global propaganda. The case of Greece is only the beginning of this strategy.

 

EMOTIONAL ASPECTS OF THE FINANCIAL CRISIS OR ‘THE SMOG THAT BECLOUDS OUR SKY’
BETTINA DAVOU

This paper presents the results of a research project that investigated the emotional climate during the financial crisis in Greece and the way it affects citizens’ emotions and behavior. The project comprised three studies, two of which are discussed here. In study I, two groups of participants watched every day images of crisis (homeless people, beggars, demonstrations etc.) and images of everyday life before the crisis, respectively; they then completed scales on hopelessness and political efficacy and vignettes on social problems and possible forms of action. The results showed that images of crisis affect citizens’ hope, political efficacy and intended action, possibly without awareness. In study II, emotions generated by the financial crisis and the processes through which these emotions led (or did not lead) to forms of political and social action were investigated through in depth interviews with 50 participants of a wide range of ages and socio-economic backgrounds. Analysis of the interviews confirmed the distressing emotions generated by the crisis and the impact of the general emotional atmosphere created by media and political discourse as a source of public emotion. The interviews also unraveled the complex psychological mechanisms than intervene between emotion and political and social action. Overall, the studies showed that the financial recession corresponds to an ‘emotional recession’ both at the individual and at the societal level; they confirmed the psychologically highly distressful emotional climate in which Greeks live since the eruption of the crisis and the complex processes through which emotions are transformed to different forms of political and social behavior.

 

THE GREEK CRISIS AND THE EUROPEAN PRESS: A CONTINUOUS MONITORING
STYLIANOS PAPATHANASSOPOULOS, ACHILLEAS KARADIMITRIOU

This paper aims to trace the reaction of the international press to the Greek and Eurozone financial crisis, dealing with the representations of the Euro-Greek crisis in the news coverage since its emergence in 2009. More precisely, it tries to record the financial crisis that Greece faced in the period 2010-2015 as well as its impact on the Eurozone. The analysis focuses on three crucial phases of the Greek problem: a) the period extending from March 23rd to May 6th 2010, when Greece applied for its international financial rescue, under the auspices of the International Monetary Fund (IMF), the European Central bank (EBC) and the European Commission (EC), b) the second period of rescue in 2012 and c) the latest period of negotiations that lead to the third international financial rescue in 2015. The paper not only includes the outlook of the international press, in effect, the quality press of the four larger or most important member states within the European Union (Britain, France, Germany, Spain) with respect to the performance of Greece in Europe and the E.U. efforts to ‘save’ the Greek economy, but it also provides a general evaluation of the country concerning its economy.

 

THE ATROCITIES STRATEGY: ISIS COMMUNICATION STRATEGY AND THE CHALLENGE TO MEDIA ETHICS
DIONYSIS PANOS, STELLA THEOCHAROUS

The increased media coverage concerning the emergence of the Islamic State has been accompanied by a steady flow of news stories that include images of extreme atrocities perpetrated by jihadist militants. In the context of western media, the controversy over whether graphic content should be used in news reporting has often been settled around a commonly accepted deontological practice that leaves it on the media editors to make the ad hoc ethical decision of whether to show the graphic material or not, after evaluating the facts. However, as this paper argues, the extremism of the footage that is produced by the ISIS – as part of their recruitment and media visibility strategy – puts the limits of this media-ethical practice into test and invites a discussion about the new facts in the field of the extremists’ communication strategy and particularly about the use of Social Media.

 

THE EVOLUTION OF JOURNALISM: FROM BLOGS TO SOCIAL NETWORKING SERVICES AND SEMANTIC WEB
DIONYSIS PANOS, STELLA THEOCHAROUS

The increased media coverage concerning the emergence of the Islamic State has been accompanied by a steady flow of news stories that include images of extreme atrocities perpetrated by jihadist militants. In the context of western media, the controversy over whether graphic content should be used in news reporting has often been settled around a commonly accepted deontological practice that leaves it on the media editors to make the ad hoc ethical decision of whether to show the graphic material or not, after evaluating the facts. However, as this paper argues, the extremism of the footage that is produced by the ISIS – as part of their recruitment and media visibility strategy – puts the limits of this media-ethical practice into test and invites a discussion about the new facts in the field of the extremists’ communication strategy and particularly about the use of Social Media.

 

PORNOGRAPHY’S EFFECTS: AN INTERNATIONAL DISCUSSION
EVANGELOS LIOTZIS

This paper examines facets of the scientific discussion about the effects of consuming pornography through internet. The correlation of a series of researches regarding pornography and issues of its consumption through internet, pornography’s association with violence and the consequential debate abound the figure of the porn consumer are examined. Finally, the demand for interdisciplinary approaches is stressed on the basis of some critical remarks in relation to the epistemological and methodological problems in the study of the effects of pornography’s consumption which are presented.