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ZITIMATA EPIKINONIAS (COMMUNICATION ISSUES) | 4ο ISSUE

ABSTRACTS

MEDIA POPULISM
Gianpietro Mazzoleni

This paper tries to analyse the concept of media populism. It refers to the relevant literature and argues that the conceptual premises on populism take us to an essential link between media populism and popular culture, in the sense that pop culture can be considered the product of “populist” attitudes and practices by the media industry to respond to the market. Both these populist perspectives and the final commodities that make up the popular culture have as “independent variable” the widest phenomenon of commercialisation - that couples nowadays with globalisation - of the cultural industry. Astonishingly enough the concept of “media populism” can be found applied to exactly the opposite reality of these post-modern global trends: to the “patronizing” of the audiences by public broadcasting. In other words, public television can be seen to exhibit sort of paternalistic attitudes in patronizing its publics, by holding as its statutory task that of protection, guidance, education, advising, and helping citizens-spectators. As for the consequences of media populism on visions of the world, on people's political behaviours, on the way politics itself is represented and “consumed”.

THE PASSING OF THE ‘HIGH MODERNISM” OF AMERICAN JOURNALISM REVISITED
Daniel Hallin

In this paper the author recapitulates his argument expressed in his influential essay “The Passing of High Modernism in American Journalism” in early 1990 s where among other things he argued that the day of this journalism had largely “passed,” due to a complicated mix of political, technological, economic and social factors. Now, he adds new thoughts on changes in American political life and their effects for contemporary news. One conclusion one might draw from his essay is that, although the day of modern news' primacy has passed, many of the qualities that distinguished it ―objectivity, balance, etc. ― likely will not disappear altogether.

THE ISSUE OF MEDIA LITERACY IN HISTORICAL PERSPECTIVE: FROM THE PASSIVE RECEIVER TO THE ACTIVE PERFORMER
Christina Konstantinidou

The paper offers an analysis of the concept of media literacy and its development within the theoretical, political and cultural context of media–saturated societies. The paper attempts a critical assessment of the theoretical and political arguments and major controversies relating to the emergence and development of the media literacy movement, which has developed in the western world since the 1950 s through a concise historical review of the three major shifts within the broad area of the media literacy movement. These shifts range from the paternalist- protectionist approach of passive media consumers to the positing of media consumers as critical and sophisticated citizens, and - more recently - to the shift towards a model of media users as (inter)active ‘player-performers'.

CULTURE ON TELEVISION
Roy Panagiotopoulou

This paper based on relative data concerning the period 1995-2000, shows that there is a constant decline of culture related programmes on Greek television. It also notes that these programmes due to their content are addressed to smaller segments of the audience and therefore do not appeal to the general public. On the other hand, the manque of the mass audience discourages the TV stations to incorporate this kind of programming in their schedules and, in effect, this situation leads to a vicious cycle as concerns the broadcast of cultural programmes on Greek television. To change this trend, new priorities are needed, and they can only be undertaken by the public broadcaster. By adopting such a policy, the public broadcaster will not only justify its remit, but also the license fee that collects from the citizens-viewers.

MEDIA, DRUGS AND POLICIES
Yannis Panoussis

The policy against drug-addiction (legislative and socio-preventive) is influenced by the media's representations concerning the drug-users, the dedicated time to them on the news and current affairs programmes, or even the emphasis given to the effectiveness of measures. For that reason the good or the bad presentation of this topic could enlist the media either as a factor of moral panic or as an avoidance factor.  

TELEVISION AND VIOLENCE: PORTRAYALS OF VIOLENCE ON GREEK TELEVISION
Stelios Papathanassopoulos and Andreas Giannakoulopoulos

This study of violence on Greek television follows up research, which initially undertook in 1996 and repeated in 1999 . The authors repeated this research in 2004 , monitoring for two weeks the television programmes of the same television channels as in the first research in order to gauge the amount of violence present on Greek television as well as the character of its portrayal. The paper compares the findings of the three studies. The results show that the amount of violence has increased threefold compared to 1996 and 1999 . Violence has also increased in entertainment and news programming as well as on trailers of programmes. The majority of violent television acts come from imported programming, mainly from the US . 

THE GREEK BOOK PRODUCTION IN THE FIELD OF COMMUNICATION AND MEDIA STUDIES
Evangelia Tsola

The aim of this paper is to present the production of Greek bibliography in the filed of communication and media studies from 1990 to 2005. The paper looks at books written by the Greek media scholars as well as the relevant translations in the field. Finally, the paper aims to provide the readers with a better view regarding the directions and the tendencies of the Greek book production in the media.