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ZITIMATA EPIKINONIAS (COMMUNICATION ISSUES) | 5ο ISSUE

ABSTRACTS

CONTENT STRATEGIES FOR NEW MEDIA
John V. Pavlik
Department of Journalism and Media Studies, School of Communication, Information and Library Studies, Rutgers University

This paper presents a framework for identifying four strategies for developing and distributing content in a new media environment. Each strategy is examined in terms of its relative strengths and weaknesses, advantages and disadvantages. Case studies are analyzed in the context of these strategies, with particular attention paid to content forms designed specifically to exploit the capabilities of new, or digital, networked, media.


COMMUNICATIONAL DIMENSIONS OF THE NEW TECHNOLOGICAL ENVIRONMENT
Michalis Meimaris
Faculty of Communication and Media Studies, National and Kapodistrian University of Athens

Immersed in a world of paradigms concerning products and services which embody the modern concept of technological convergence, in this article we are attempting to focus on various aspects of their function and we are looking into their communicational features. We consider the latter as typical characteristics of the present phase in the evolution of New Technologies applications and we stress their importance for a more substantial man-machine symbiosis.


WEB STANDARDS AND CONSENSUS: ENSURING THE UNIVERSALITY OF INTERNET APPLICATIONS
Andres Giannakoulopoulos
Faculty of Telecommunication Technology, University of Peloponnesus

The development of Internet applications nowadays relies on the web standards more than ever. While the ultimate goal remains a standardized grammar for web authoring and content publication, the new questions which arise –and are examined in this paper- focus on the way and the extent to which web standards ensure the universality of Internet applications, especially in relation to such facts as the so-called “browser wars”. The plethora of web development tools and browsers, along the ever increasing number of the members of the web development community, render the widest possible consensus with respect to web standards indispensable; an aim which may prove quite difficult to achieve.


THE INTERNET AS AN INTELLIGENT COMMUNICATION MEDIUM
Konstandinos Mourlas, Nikos Tsianos, Panagiotis Germanakos and Zaharias Lekkas
Faculty of Communication and Media Studies, National and Kapodistrian University of Athens

This paper introduces a new model of personalized internet usage that is based upon user representation technologies, artificial intelligence, and semantic content augmentation. We propose new method for personalization of web content and services as well as a new user representation model that incorporates theories from the field of cognitive psychology, combined with parameters that constitute the so-called traditional user profile (such as demographics). The aim is to alleviate difficulties that mass approach imposes on application areas like education and information processing in general, due to the fact that integrating intelligent adaptive characteristics in internet applications can offer an adapted to each user’s needs content.


LOCATIVE MEDIA AND THEIR IMPACT ON SOCIAL INTERACTION WITHIN URBAN ENVIRONMENT
Dimitris Charitos
Faculty of Communication and Media Studies, National and Kapodistrian University of Athens

This paper aims at investigating the emergence of new forms of communication environments, supported by the integration of new mobile and locative media technologies and the impact that the implementation of these systems may have on mediated communication within the urban context. The paper discusses the technologies supporting multi-user interactive graphical interfaces for mobile devices and locative media and focuses on such systems accessed via interfaces, which have a spatial character. It discusses the experience of interacting with this type of spatial interfaces, which ultimately afford their users a hybrid spatial experience. Finally, the paper attempts to investigate whether these emerging types of communication may lead to an improvement and augmentation of social interaction within urban space.


COMPUTER GAMES EDUCATION AND RESEARCH IN THE UK
Peter Comninos
Director of the National Centre for Computer Animation (NCCA), Bournemouth University

In this article we examine the growth and current state of development of undergraduate and postgraduate Computer Games courses offered by Higher Educational Institutions in the UK . We start by examining the historical reasons why the UK has come to be so important in the development of Computer Games and why its universities have come to pioneer Computer Games courses ahead of other European and even North American universities. In this article we also examine and discuss some of the major areas of Computer Games related research undertaken by UK universities. This by necessity will be an indicative rather than an exhaustive exposition.


E-ZINES.GR: HYPER-TEXTUALITY AND THE VISUAL ALPHABET IN THE NEW NETWORKED ENVIRONMENT; DESIGN AND COMMUNICATION PRINCIPLES
Irene Giannara, Dimitris Koutsompolis, Iro Laskari
Faculty of Communication and Media Studies, National and Kapodistrian University of Athens

This paper aims to illustrate the modus operandi of e-zines as a new form of digital information. Using the Greek e-zine database of the Laboratory of New Technologies in Communication and Mass Media of the Faculty of Communication and Media Studies of the National and Kapodistrian University of Athens as a starting point, this paper will attempt to demonstrate and evaluate the presence of Greek e-zines with regards to taking advantage of the possibilities offered by the modern digital environment towards a non-linear, multi-layered structure of content (hypertextuality). An important feature of this paper is that it will attempt to detect the basic design principles as well as the rules of communication pertaining to the «modern» writing by starting with the admission that, in these new platforms, content still presented according to the communication model of «traditional media».