RESEARCH

URIAC’s research activities focus on:

• Communication and Media Planning
• Social Communication
• Institutional, Legal and Organisational framework of the Mass Media
• Audience Research, Public Opinion, Polls
• Advertising
• Public Relations
• Interpersonal and Group Communication
• Group Behaviour and Mass Media
• Political Communication and Mass Media
• Media Effects and Consumer Behaviour
• International Communication Systems
• Research and applications in Fine Arts, Music and Theatre
• Cultural Heritage
• Cultural Management
• History of Publicity and Public Opinion shaping
• Media Ethics
• Press, Television and Radio
• New Technologies, Environmental Politics and Media
• Research, planning and applications of New Technologies in communication and education
• Visual Communication and Multimedia
• Distance Learning