Fields of Activity

URIAC’s research activities focus on:

  • Communication and Media Planning
  • Social Communication
  • Institutional, Legal and Organisational framework of the Mass Media
  • Audience Research, Public Opinion, Polls
  • Advertising
  • Public Relations
  • Interpersonal and Group Communication
  • Group Behaviour and Mass Media
  • Political Communication and Mass Media
  • Media Effects and Consumer Behaviour
  • International Communication Systems
  • Research and applications in Fine Arts, Music and Theatre
  • Cultural Heritage
  • Cultural Management
  • History of Publicity and Public Opinion shaping
  • Media Ethics
  • Press, Television and Radio
  • New Technologies, Environmental Politics and Media
  • Research, planning and applications of New Technologies in communication and education
  • Visual Communication and Multimedia
  • Distance Learning