Home  

MANOLIS HERETAKIS
Curriculum Vitae

 

Associate Professor, Department of Communications and Media Studies, University of Athens (2001- )

Education

•  Graduate, Varvakios normal school (1967)

•  Graduate, Faculty of Mathematics, University of Athens (1975)

•  Ph. D. cum laude Department of Political Science and Public Administration, Faculty of Law, Economic and Political Sciences, University of Athens (1993)

Title of Ph. D. dissertation: Greek daily political Press and political communication: circulation trends and electoral results (Attempts towards an interpretative correlation for the period 1952-1984)

Working experience

•  Career in advertising (1977-1995) as Media and Research Director in multinational advertising agencies (ADEL/SAATCHI, GNOMI/FCB, DDB/NEEDHAM, BBDO/ATHENS, DMB&B/ATHENS) concentrating in the analytical and strategic communication, in the realization of a quite extensive number of advertising media campaigns (including advertising campaigns for political parties), and in advertising media research. Responsibilities included the formulation of the strategic communicative approach in advertising campaigns for the products and services of a very wide range of advertisers (indicatively: Procter and Gamble, TWA, British Airways, SAA, Black and Decker, Henninger, Shell, Nestle, Henkel, BDF, Wella, Visa, Hoechst, Toyota, NN, Papastratos, Vileda, Gordon's, Wilkinson, Colgate Palmolive, Reemtsma, Bayer, Telefunken, Mobil Oil, Mazda, Lada, Yamaha, Alpha Bank, Bank for Industrial Development, Pepsi Co, Gilette, Oral B, Knorr, Carlsberg, Commercial Bank of Greece, Philips, Kathimerini, Sky 100.4, Kahlua, Generali, Rolco-Vianil, Softex, Fiat, Mars, Uncle Ben's, Digital, Commercial Union, Mevgal, KLM, Texaco, Christofle, Bank of Athens, United Distillers, Interamerican), the formulation and utilization of new concepts and methodologies in media planning, as well as the finetuning of communicative approaches, in order to further optimize their communicative impact, within an increasingly competitive environment.

•  Marketing and communications consultant to the Association of Publishers of Daily Newspapers of Athens (1994-1995)

•  Mass media consultant to a number of Greek and foreign media companies

•  Member of the team of auditors responsible for the auditing of the Greek television audience measurement system, on behalf of the (Greek) Joint Industry Committee on the control of the TV audience measurement (Dec. 1996- Oct. 2002).

Also, member of the team of auditors responsible for the auditing of the Cypriot television audience measurement system, on behalf of the (Cypriot) Joint Industry Committee on the control of the TV audience measurement.

•  Member of Greek governmental Committees on Open International Competitions concerning the strategy, communication policy and publicity for a number EU Operational Programmes, such as for the Ministries of the Interior, of Public Order, of Development, of Education and for the General Secretariat on Research and Technology.

Teaching experience

•  Mass media planning and mass media sociology at the Hellenic Productivity Center , the Center for Advertising and Marketing (CAM), the Athens News Agency (ANA), and the School of Advertising of the Hellenic Institute of Marketing.

Courses on audience sociology, media multinationals, advertising communication etc. at

•  the Department of Political Science and Public Administration, University of Athens (1986-1995), and at

•  the Department of Communications and Media Studies, University of Athens (1995- ), and also at

•  the Postgraduate National School for Public Administration (2002- )

Published work

Books

•  Notes on the interrelationship of the public with the mass media and power University Studio Press, Thessaloniki 1994

•  Mass media trends in Greece , Hellenic Audiovisual Institute, Athens 1997

•  Television and advertising (1960-1995)-the Greek case A. N. Sakkoulas Publishers, Athens 1997

•  Concise bibliography on the mass media , Hellenic Audiovisual Institute, Athens , 1999

•  Mass media: texts on the WWW: everyday life, praxis, frames, content, distribution G. Dardanos Publishers, Athens 2000

•  Public and private broadcasting media- Public opinion and global participation Reprints in Political Communication, A. N. Sakkoulas Publishers, Athens 2001

•  Political advertising: an application to the general elections of the year 2000 University Studio Press, Thessaloniki 2003

•  Describing the new audience in the digital field- problems and challenges Reprints in Political Communication, A. N. Sakkoulas Publishers, Athens 2003

•  The military dictatorship of April the 21 st as a rupture for the Greek mass media (under publication)

•  On TV viewing (under publication)

Articles in books

•  TV penetration and its audience in Greece, article included in the book TV and communication Paratiritis, Thessaloniki 1988, pp. 197-208

•  Aspects of the likely future of the mass media in Greece , article included in the book Zotos, G.H.: Advertising: Its planning and function within the scope of the enterprise Vol. A, University Studio Press, Thessaloniki 1992 pp. 183-202

•  Concerning TV viewing , article included in the Proceedings of the International Conference: The construction of reality and the mass media R. Panagiotopoulou, P. Rigopoulou, M. Rigou, S. Notaris (Eds.), Alexandria, Athens 1998 pp 279-290

•  Political advertising: an application to the general elections of the year 2000 , article included in the book Political Communication in Greece N. Demertzis (Ed.) Papazisi Editions, Athens 2002 pp. 95-140

•  Describing the (new?) audience: the digital field- problems and challenges in the Proceedings of the International Conference The digital challenge: Mass media and democracy R. Panagiotopoulou (Ed.) G. Dardanos Publishers, Athens 2003 pp. 351-367

•  Chapter on the Quantitative data of radio advertising in Greece 1998-2004 , included in an extended study of radio in Greece since deregulation, and published in the website of the Hellenic Audiovisual Institute.

•  1960-2000: Transformations of the Greek media sphere: from the power bloc of the print media to the power bloc of the electronic media (under publication)

Articles, studios, reports

More than three hundred articles, studies and reports on the mass media, with emphasis on advertising, new media technologies, media research, television, Press, political communication and political advertising, published in Greek magazines and newspapers, such as: Manager, Advertising Week, Media View, Media, Contemporary Advertising, Ad Business, Infopublica Annual Publicity Guide, Oikonomikos Tachydromos (Financial Postman) and in the newspapers Kathimerini, To Vima, Eleftherotypia, Imerisia and Kerdos.

Also, more than eighty five articles on the media included in the web address http://www.zoobidon.com/ , as well as more than twenty five articles on the media published in the newspaper Investor and The world of Investor.

Membership in societies and institutes

Member of the Hellenic Association of Political Science, the Hellenic Mathematical Society, the (Hellenic) Institute of Communication, the International Institute of Communications (IIC), the International Communication Association (ICA) and former correspondent of the Bulletin of the European Institute for the Media (EIM). Consultant to the Organizational Committee of the Effie Hellas 2000 and 2002 prizes.